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Monday, 27 February 2017

MY 3 TIPS TO GROW YOUR BLOG AUDIENCE.

SHIRT | ASOS
MOM JEANS | ASOS
BARELY THERE HEELS | BOOHOO
CROC EFFECT MICRO BAG | PRIMARK // SIMILAR OR SIMILAR 
BLACK SUNGLASSES | SIMILAR
ROSE GOLD WATCH | MICHAEL KORS


Everyone and their mother seems to have a blog these days and I bloody love it. It's one of the reasons that I started blogging. Blogging, thanks to the internet is a great way for someone from a small city like myself (or big city - basically, wherever you are!) to be able to get themselves out there and show off their unique style (or beauty skills - depending on your niche) from the comfort of their home with the world. If done right and you manage to build an audience on your blog then it can be very successful, but if not then it can be very difficult for your blog to make it with so much competition around, it's definitely a blog-eat-blog world out there.

I have gained a steady stream of good traffic, and I am proud of that (hard work pays off).  It has been a slow road, full of ups and downs, but I have learned quite a bit from my first semi-successful beginner blog and thought it was a great idea to share my tips with you all:

SHARE, SHARE, SHARE: When I initially started blogging I used to get a post together, click publish, grab a cup of tea, sit down to watch the X Factor and think that by the time the show ended I would have had hundreds of readers checking out my latest post. I was wroooong, very wrong. I quickly learnt that I actually had to do some work after the fact to draw readers in. Social Media sharing really helped me a lot with this, I recommend setting up Social Media sites like mine: Instagram, Twitter, Pinterest, Tumblr & Facebook. You don't necessarily have to use all of them (I opted to not have a Facebook page, as I'm not a big Facebook user) but I would recommend at least having an Instagram handle for your blog. Even if the traffic gained isn't very high to begin with after sharing your posts it’s fine, the main thing is getting it out there as sharing can allow you to move your pageviews up from zero (yes zero, we've all been there, there's no shame in starting from the bottom. As Drizzy Drake says you'll be 'here' soon). Also let's not forget that around ⅔ of the worlds population use social media, so it’s definitely useful.

KEEP YOUR READERS ENGAGED: One of the main things that I have noticed in the past is that some days I would get more engagement from readers than others. This was mainly dependent on the type of content posted, as some posts are more engaging to audiences than others. In order to ensure that I always post the most engaging content I started to use the Stats page in the Blogger platform. It enabled me to track page views by country, top posts and traffic sources over a variety of time periods e.g daily, weekly, monthly or all time. To get a more detailed engagement analysis going I moved on up to using Google Analytics - it's fab! It's allowed me to track user behaviour,  so that I could see if visiting users were new or returning users, how long they had read a post for, and even readers landing and exit pages so that I knew what drew them in and what they looked at last before they left my blog. On the Blogger Stats page I could see what countries visited my page but with Goggle Analytics I could break it down city by city. This helped me so much more so that I could know which cities had the most readers for DW.

I also use features within Blogger  to keep track of user engagement. I added a widget on the right of my blog called 'MOST POPULAR' (scroll down and look on the right of this page and you won't miss it), which allows me to know which posts are the most popular and which posts I should do more of to keep giving my readers what they like to see/read the most.

BE ACTIVE: In the beginning I used to post every now and then - big mistake. If readers keep coming onto your blog but don't have any new content to read, then they don't have any reason to stay or keep coming back. I even had friends asking me when my next post was, so I learnt quickly that updating my blog content had to be a top priority for me. However, if you post too many contents, then visitors might get irritated and can avoid your web page. Balancing between posting new contents and giving some time after each post is very important, so I tend to post at least once a week (twice max).

I hope you'll use these tips as fuel for the fire to step up your blogging game. If you have any further questions, let me know in the comment section and I'll help as much as I can!

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2 comments

  1. Hi there! What camera/lens combo did you use to shoot these? I love the bokeh you're getting, and was wondering if you were doing it on your sony a5000. Thanks!

    ReplyDelete
  2. Thanks for the tips! I'm in the process of developing my own fashion blog and I'd definitely be applying what you've written! :)

    ReplyDelete

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